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Specialized Brand

SPECIALIZED BICYCLES






SPECIALIZED


FOUNDED IN 1974 SPECIALIZED BEGAN
WHEN MIKE SINYARD TOOK A LITTLE
HOLIDAY AROUND EUROPE.







BRAND

ORIGINS

Specialized Bicycle Components, now more commonly known as ‘Specialized’, was founded in 1974 by Mike Sinyard. Founded in the US, Specialized’s head office is still based in Morgan Hill, California.

GROWTH

By 1990 Specialized had expanded into Europe and Canada and the brand can now be found worldwide making them one of the largest bike manufacturers in the World and a leader at all levels of bike development.

DEVELOPMENT

Specialized’s involvement in the world of competitive cycling covers all disciplines and all levels. Specialized bikes are used by some of the world’s top professional racing teams. It is this involvement that helps them to develop a full innovative range, from kids’ fun bikes to top Specification Mountain and Road bikes, as found in their S-Works range.

TECHNOLOGY

AERO IS EVERTHING

When they say that "aero is everything," they mean it. That's why they built their own wind tunnel that plays a part in every design, from fenders to the Venge. The Specialized engineers match real-time data from world-class athletes to bring aero gains to every element of your ride.

SUSPENSION & SHOCKS

Smoother is faster. Over the years it's been at the heart of Specialized designs. With FSR, Specialized blazed the trail in active and independent suspension over 20 years ago, refining it ever since. FST isolates chain and brake loads, and as a result, the technology delivers more comfort, control, and efficiency than any other suspension. Specialized have continued to work in partnership with Ohlins to develop suspension systems with full user adjustability, giving unparalleled bump absorption. Their Brain suspension technology was developed to deliver the best efficiency. Whether it's at the front or rear of a bike's suspension, it's able to differentiate between rider input and trail bumps. This ensures that your pedalling forces aren't being wasted in compressing the suspension.

FACT CARBON & ALLOY TECHNOLOGY

FACT, short for Functional Advanced Composite Technology, embodies Specialized’s approach to carbon composites. It's a comprehensive engineering process that guides the development of frames and components, all the way from initial sketches to finished products. Some would say that aluminium has had its day, but Specialized has continued to innovate and elevate aluminium designs, technologies, and constructions, making professional-grade frames and hard wearing essentials.

Why Specialized?

We at J E James believe the Specialized range, from Junior fun bikes to top-end aero road bikes offers one of the best choices of all the major bike brands. Whether you are looking for your first balance bike or treating yourself to a high spec, full-suspension bike for shredding the trails, Specialized’s innovation, design and technology offers superb value for money. With Specialized you know you have a well-established brand with a reputation for quality.

S-Works

Specialized started S-Works for professional racers. They found, however, that what they raced was a limit-pushing version of a product that only resembled a bike already available to buy. These early bikes were focussed on the speed with sacrifices being made in comfort and longevity. After 40 years of innovation, S-Works has eliminated any gap between "fastest" and "best." It represents the best that Specialized knows how to make, and it's ready for you to ride.

Future Shock

Specialized’s Future Shock is designed to offer 20mm of travel without losing speed, comfort or handling. Because Specialized believes that smoother is faster and reducing fatigue increases comfort which, in turn, means the rider is capable of producing more power over a long haul and hence, more speed. The Future Shock system is positioned above the head tube in order to move in a vertical path allowing the bike to move up towards your hands on rough terrain. This assists with the forward momentum without slowing the rider down. With the Future Shock being positioned above the stem the wheels are held together rigidly by the frame, unlike traditional suspension where the travel is affected. This leads to predictable and improved handling. The Future Shock system is designed for road bikes so weight is kept to a minimum and really smooths out road chatter.