Our two stores in Sheffield have undergone a major refurbishment to ensure our customers are offered the best opportunity to find the bike, parts, accessories and services they require.
At the newly designed Alderson Road store customers can now view our full range of mountain, hybrid, leisure and kids bikes along with a wide range of parts, clothing, and accessories - all on the ground floor. The store also boasts an award-winning service centre - one of only a handful currently found in the UK.
A few stairs to the first floor, you’ll find our road bike department stocking a vast selection of road, gravel, and cyclocross bikes from all the major bike manufacturers with a wide selection of specific road clothing and accessories.
The road bike department is also the home of our Guru bike fitting system. The Guru fit offers customers the chance to sample the geometry and feel of any bike currently available, worldwide, in any size. Guru also offers riders a professional and accurate bike fit for their current bike, ensuring your riding position is optimised for comfort and power output, whilst also reducing the chance of injuries, aches, and pains. Find out more about Guru by clicking here
Across the road at our Bramall Lane store customers will now find the JE James e-Bike and Brompton Premier store.
This new store offers a large range of the highest quality e-Bikes currently available and a comprehensive selection of Brompton folding bikes. Customer’s will have access to a wide choice of power-assisted mountain, road and hybrid bikes and the very best in folding bikes, with advice and assistance available from highly trained staff.
The e-Bike sector is growing at a fantastic rate, worldwide, and this new JE James e-Bike and Brompton Premier store is the largest, specific, dedicated, e-Bike store in the area.