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Price Match Promise
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Price Match Plus

We’ve kept it as simple as we could

You’ll find our price match tool on all our online items. Simply fill the form in below, following our terms and conditions of service. We check the price match and notify you within 72 hours. Although there are some exclusions to our Price Match service we will strive to compete to the best of our ability with other online retailers.

We are confident that our prices are among the lowest in the U.K. But if you can find the same item for sale and in stock at one of the selected UK retailers we will match that price.

We match the following companies only, online and in every one of our stores:

• Cycle Surgery • Wiggle • Chain Reaction Cycles • Halfords • Tredz • Evans Cycles • Rutland Cycles • Hargroves Cycles • Leisure Lakes Bikes • Winstanleys Bikes • Tweeks • Cycle Store • Sigma • All Terrain

In-Store Policy

As stated above all JE James Stores will price match the Online retailers highlighted above, in addition to stores within a 15-mile radius of each JE James Cycles Branch.

Price Match Terms and Conditions

We'll match against other major UK retailers that we have highlighted in our list above only. The competitor's item must be brand new, identical to ours, (including size and colour) and offered on the same terms. We and the competitor must have stock ready for immediate delivery. We will only consider price matching current advertised prices including any delivery charges and excluding any personal or membership discounts. We must be able to verify the competitor’s price and stock position. We'll match the price of an item; not delivery charges or other services. Price Match cannot be used in conjunction with any other offer or voucher code or service offering including 0% Finance. Price match is only available against authorised retailers selling genuine products.

We will contact you via email if we agree with the price match. Price matches will only be valid for 7 days. Price matches cannot be applied retrospectively. Price match will only match prices and not offers.