At J E James, we understand the full package doesn’t always suit everyone, and not everything you want comes fully built out of a box. Style is very personal and your bike should be too. We’re all cyclists here at Je James, but that doesn't mean our rides, riding style or where we go is the same, and neither are our bikes. With all the various parts and pieces, along with accessories that you can add to your bike, it is no wonder bike frames are in such high demand. There is no denying, the selection of bike brands and choice of bike models is astounding, and we stock a lot of them, but they can't always be built to suit everyone’s desired specification. There is a sweet satisfaction when assembling the steed of your dreams, and riding something unique to you that truly does what you want it to do, and feels effortless to ride. Riding on the road isn't as straightforward as one would think.
The weight of parts, the spec of the groupset and kind of wheels all add to the riding experience. And just because you're taking on the tarmac, it doesn’t mean we all benefit from the same build of bike. Some may need versatility and others may want a race ready machine. Whether you’re climbing uphill and dashing downhill, you will require different qualities from your bike, and likewise for racing, time-trials, where power and performance is key, and long distance endurance and touring riding, where comfort and stability is crucial. One size and shape doesn’t suit all roads. So here you may really find the benefit of building your steed to meet your needs. Whether it’s an upgrade or new steed, if you want to race, tour or dabble in the gravel, we have a great selection of frames for you to choose from, and even more components to make it personal. Get building and start riding.