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JE James Cycles

Supporting Bianchi at this years

This year JE James Cycles will be supporting Bianchi the Global sponsor of the Eroica at this years UK event Eroica Britannia offering the great service of previous years plus the ability to hire a Bianchi L’Eroica Road Bike for the weekend and ride this beautiful classic marvel on ride day.

With great offers as well as some of Bianchi’s range available to purchase and peruse on the day what more of a reason do you need to come and say hello to your local cycle store team. Find details below of how to hire a Bianchi L’Eroica during the event.


Hire a Bianchi L’Eroica for the weekend

Bianchi, founded in Milan in 1885, is a performance bicycle company characterised by product-driven technology and Italian design.

And at this years Eroica Britannia you can experience the quality of Bianchi and hire the Bianchi L’Eroica road bike for the long weekend for just £200.

Book your hire below, limited availability. Payment is taken at the time of booking. Collection from Friday 16th June 2017 at the Eroica Britannia and return after the ride on Sunday 18th June 2017*

Bianchi L'Eroica is a result of the partnership between Bianchi and the series of events led by the historic cyclosportive of Gaiole in Chianti (Siena, Italy). This model born from a project that involved Bianchi's technical office, product managers and representatives of L'Eroica Register is a new model conceived with the same principles and the know-how developed by Bianchi in 130 years of history. This is the bike for anyone trying to ride the six Eroica events in the World including our very own Eroica Britannia.

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