At Je James we are always aiming to cater for women who get about on two wheels, and encourage new cyclists. We are proud to stock ‘Liv’, the sister company to Giant, now a global phenomenon started by one woman within Giant, who just couldn’t find what she was looking for amongst the unisex bike and kit offerings. Something had to be done, so looking at an extensive body of research into body dimensions and differences across genders, Liv felt the results were significant enough to start designing female specific bikes. The ethos is that, women should have the choice of female specific bike geometry, and not just a unisex bike with female specific accessories.
Liv is for women, designed by women. The range has grown from strength to strength with a large selection of clothing, accessories, and bikes for all disciplines. They continually develop their products based on rider feedback from women who are behind the brand. Pro riders, ambassadors and customers all play a massive part in the brand and its continuing success. Within the extensive Liv bike range they have covered it all, cyclists of any kind can find the steed of their dreams. For the Road, the ‘Envie’ range is for the race hearted, the endurance riders can go the distances with the ‘Avail’, and the ‘Avow’ is for the time-trial and triathlon minded cyclists, with the finish line at the forefront of their mind. If adventure and grit is your thing, then you have a choice between a few bikes, offering different features for different kinds of adventures and terrain. If you’re cycling for leisure or commuting, you also have a choice of bikes within this category, offering different component features. We have saved the beasts til last, the Mountain bike range, whether you want to go fast as hell down hill, or meander through the mud and crud, there is a wide range of full suspension and hardtail bikes to suit any wild at heart women. Within each range there will be a few models for choice such as the ‘Bliss’, ‘Hail’, ‘Tempt or ‘Pique’.
Now you’ve been introduced to the Liv brand, all that’s left to do is see what we have to offer and fall in love with your new bike.